Letter to my sons – Why mommy works

This article is a personal one, I am writing it mainly for my sons and also to share my feeling with you. It’s also for myself, as a reminder for years to come. Thank you for making me feel so close to you that I can share my feelings with you. 

I want you to know that you are brilliant as you are, whether you decide to work or be a stay at home parent. Whether you decide to have kids or not, there is no right or wrong answer. No matter what you decide, believe in it and be comfortable with it. Don’t let anyone and society judge you for your decisions. You are unique and perfect the way you are. This letter is to my sons, about the choices that I made and that I believe are right for me. No matter what you decide in life, those decisions are yours and yours alone, Own them…  

My loves, My boys, 

You know that I love you both to the moon and back, times infinity. You know that you are the treasures of my life and you own my heart. 

I also know that you sometimes wonder why mommy is not around all the time. Why is she allowed to work on her computer at odd times and even after 10 pm and you are not allowed to watch iPad at that time! Well, mommy said many many times that Screen is a Screen! iPad, Mobile, Laptop, TV are all classified under one category after all! You might wonder at times why mommy is away some weekends for her events. I understand all these feelings and I acknowledge them. And that’s the reason I want to write you this letter. 

Mommy comes from a culture in which women don’t have to work. No-one expects them to step in the “man’s world” and add extra responsibilities for themselves. Mommy never worked as a teenager, kids are definitely not expected to work, they just need to study and get good grades! And I did that very well until I started university. 
My English wasn’t great those years and I needed to communicate with more people, so I started working at the library in my university. And as an introvert (I will explain that word to you later! Promise), it was really hard for me to communicate in a different language with strangers. I preferred to stay in the library and read my books. But I also noticed that I was growing and learning every single day. I learned in those days that growth happens when we feel uncomfortable. I eventually worked in all the departments at my university from reception to events and more. I learned, I grew and I earned some money for myself, for the first time in my life, and I liked that feeling! 
During the summers, I applied for internships and I worked during summer time in international corporations and that was my first experience in a real work environment. I loved seeing confident women whose opinions made a difference in their organizations. I loved seeing a lady who was almost 9 months pregnant, still working and that her pregnancy didn’t put a stop to her life. As a 19 year old, I got introduced to new options for women to live and work and find some kind of a balance between the two worlds, and this resonated with me. 

I finally applied for jobs through a newspaper ad and found my way from a local printing press to an International Agency and managed to work on brands such as Nestle, from their packaging to TV commercials and I loved every bit of my work experience. Remember my loves, they made me grow. I could now communicate in English comfortably, I could present, prepare presentations, conduct market visits and my opinion mattered. I didn’t mind working long hours, as a matter of fact, I enjoyed every minute of it. Working was never a chore, it was never something that I was forced to do, it became a part of who I am. 

After 10 years of working, I became pregnant, and Ryan you entered our lives. As excited as I was initially, I also had a lot of self-doubt and questions in my mind. Does motherhood mean that I can’t do the things I want to do anymore? Does Motherhood mean that I have to change my identity? Does it mean that I have to put a stop to the rollercoaster experience that I had at my workplace? I had gotten over all of the “am I good enough”, “is this email written properly”, “am I doing my job correctly” feelings, and I was doing everything confidently. I have to be honest with you, I didn’t want it all to end. 

We started our own advertising agency with daddy, and that gave me flexibility to take you to the office with me. It took me a couple of years, many workshops, coaching sessions, books and 4 businesses to finally master the world of entrepreneurship and parenting. I am writing a book about my story and learnings which I will share with you when you are older. For now, I want you to know that I decided to stay true to who I am. I decided to not change my identity when I became a mom. I asked myself this question: if I don’t continue with my dreams, would I expect you to do the same for me (even unconsciously) when you are young capable and independent men? The answer was No. I never want you to not stay true to who you are for anyone and anything. 
One thing I learned over the years is that my energy and my own feelings make all the difference in my relationship with my loved ones. I wouldn’t be the same person and it wouldn’t be fair to you to have a mom who has “Sacrificed” her own wellbeing and growth to play a single-faceted role. I see it as my responsibility to always give you the best version of me, to grow and to share my knowledge and experience with you. 
I want you to know that I miss you every minute I am away from you. I am also a better person every time I learn something new and feel better about myself. My promise to you is to always grow with you and never even for a second feel that you stopped me from reaching my dreams. On the contrary, You are the reason that I do what I do. Always remember to stay true to yourself and give your loved ones the best version of you. 

Mommy feels the best when she works to create a better life for her family and her fellow parents. She believes that Empowered Mothers Raise Empowered Children who are our future leaders. My worlds, I want you to know that mommy is an advocate of Women’s Empowerment to make our world a better place for all the boys and girls in this world. I encourage you to first love yourself and your family and also think bigger than yourself and make a difference in other people’s lives. 

With all the love in my heart, 

Mommy Mona 

You Can Have it All – Follow this One Step

First off, lets discuss “Have it all”. This is a topic that Im going to go into a lot deeper later, but for the sake of this blog post, I’m not necessarily talking about perfection, Im talking about being perfectly happy internally at a particular instant.

I strongly believe that we all can have it all by following one simple step. I understand that it might be difficult to believe that everyone can have it all since we have been conditioned by society to associate success with external factors. I want you to look at it from a different angle this time and follow this one step in your life every single day. 

We all have choices in life, and next time you want to choose any action, think of how it makes you “feel”. Having it all starts with taking care of your own needs and listening to your feelings. You can have it all when you do things that make you “feel” good in life. 
It’s very easy to forget about our own feelings when we become parents or when we run our own businesses and with any busy lifestyle. All of our attention goes to the people around us and we end up feeling exhausted, stressed and hopeless. and even if we receive all the money and time in the world while we are in that state, we will still waste it and won’t be able to feel great in life. 

Let me make it clear, the “Having it All” concept all depends on how you feel every single day based on Your choices. 

I am not living in lala land, I know exactly what’s happening in our world and all the challenges that we face on a daily basis. I also know that our feelings mainly depend on our reaction and not much about the situation. There is a saying that Pain is Inevitable, Suffering is Optional. 

You can have it all when you add small things in your day that make you feel good. It is our responsibility to identify those actions and incorporate them into our schedule every single day. Remember that grand victories consist of small achievements done consistently. 

Going back to your Feelings, I want you to choose your Roles carefully in life based on your feelings. I wrote more about roles in another article that you can read here: https://www.monatavassoli.com/article5

Let me give you an example, it was one of my goals to speak internationally and deliver my training to different countries. I spoke internationally last month for the first time, and while I was away, I realized that it doesn’t make me feel good to be away from my family every single month. Does it mean that I can’t become an international speaker? No, of course I can, and I choose to not travel more than once every quarter. It is My choice and it makes me Feel good. I want you to be clear on what is it that you want and choose those actions.

The bottom line is to choose your daily actions and roles based on your feelings on a daily basis. 

This is a topic that I’m very passionate about and I am writing a book about this concept. I know that it might sound too good to be true now, but trust me in this and take small actions today and every day that make it feel good. Remember that you always have a choice in life, choose consciously. 

I have created a free worksheet for you with 5 questions you need to ask yourself as the first step to Have it All! 

Why Now is the Best Time to Start Your Business

We are living in an era of booming entrepreneurship. There is no restriction for anyone of any race, nationality or age to come up with an idea and pursue the entrepreneurial journey. There was a time that the average entrepreneur was a 50 – 60 year old CEO who had enough savings or connections with banks to secure funding, as well as all the experience that he (or she) would need to run a company. These days, our kids are learning about entrepreneurship before they even graduate from high school, and they are encouraged to think outside of the box. 

I strongly believe that entrepreneurs are making our world a better place (look at Elon Musk for example) and now is the best time to start your own business, let me tell you why. In this blog post I am going to focus on One main reason for why now is the best time to start your own business, which is the current state of technology and our place in the Digital World. I will show you tools and techniques that you can use to take advantage of all the resources that are available to you and all the entrepreneurs. I have actually created a gift for you with a list of different tools you can use from scheduling your social media, designing your social media posts and tracking your competitors’ activities! This is a great list of tool you can use from now and a lot of them are free, make sure to download the list and use these tools. 

I believe in the power of the digital world to run a successful business and I have attended many workshops and training seminars to advance my own knowledge. I am going to Bali this week to attend a 5-day seminar and I promise to jump on Facebook live and update you on my learnings. Make sure to follow me on Facebook here to stay on track with the latest advancements: https://www.facebook.com/monatavassoli/

Let’s talk about the 5 powers of the digital world together: 

1) Testing the Market with Zero Cost: 

One of the best advantages of the digital world is that you can technically start a business with zero cost on Social Media. If you have an idea, you can easily start a Facebook Page, Instagram and Twitter account and start sharing your products and services with your ideal customer avatar. You can get a feeling on whether your idea is needed in the market or not. You can do surveys and ask questions from your customers to understand their needs better. This is one of the best ways to conduct your market research and put a proper strategy in place. Once you have a strong foot hold in place, and you are sure that things are going to work out, that’s when you can invest in a license and officially start the business.

2) Marketing and Engaging with Customers: 

Advertising and Marketing used to be done mainly by big corporations who had huge budgets to spend. Small mom-and-pop shops couldn’t really afford to run ads on TV and Garage-based-start-up definitely had no way to tell the world about their incredible new creations. In today’s world, anyone can start advertising and marketing to their target audience with as low as $10 per campaign.  

3) Scalability: 

With the advancement of technology, we are not limited to one city, country or market anymore. It is much simpler to tap into new markets and promote your product or service to a completely new audience. Being a Global Brand is not limited to a few international corporations anymore. You can have a Global Brand by offering your service to the entire world. 

4) Tracking and KPIs: 

There is a saying that you can’t manage what you can’t measure. We have many tools online that help us to measure and track our performance, from Google Analytics to statistics on Facebook and Instagram. One of the downfalls of traditional advertising is that it’s difficult to measure the impact of a radio, print or TV ads. With digital marketing, you can measure how many people have clicked on your newsletter, how many have opened it and from which part of the world! The KPIs and tracking will help you manage your business a lot more efficiently and know where every cent of your marketing budget goes.

5) Support Group: 

Entrepreneurship can be a lonely journey, but having a support group makes a huge difference to make the journey a lot more enjoyable and fulfilling. You don’t necessarily need to see your support group in-person anymore, I personally learn a lot from my fellow entrepreneurs on different Facebook Groups, my coaches from other countries and you can even talk to your mentors virtually. I realised that our region in the Middle East, has a lot to catch up with compared to the west when it comes to entrepreneurship. It’s one of my missions to bridge the gap by bringing the most advanced technology and knowledge to our region through our digital platform and courses. I recommend you to surround yourself with people who inspire you and motivate you, whether in person or virtually.