We are living in an era of booming entrepreneurship. There is no restriction for anyone of any race, nationality or age to come up with an idea and pursue the entrepreneurial journey. There was a time that the average entrepreneur was a 50 – 60 year old CEO who had enough savings or connections with banks to secure funding, as well as all the experience that he (or she) would need to run a company. These days, our kids are learning about entrepreneurship before they even graduate from high school, and they are encouraged to think outside of the box.
I strongly believe that entrepreneurs are making our world a better place (look at Elon Musk for example) and now is the best time to start your own business, let me tell you why. In this blog post I am going to focus on One main reason for why now is the best time to start your own business, which is the current state of technology and our place in the Digital World. I will show you tools and techniques that you can use to take advantage of all the resources that are available to you and all the entrepreneurs. I have actually created a gift for you with a list of different tools you can use from scheduling your social media, designing your social media posts and tracking your competitors’ activities! This is a great list of tool you can use from now and a lot of them are free, make sure to download the list and use these tools.
I believe in the power of the digital world to run a successful business and I have attended many workshops and training seminars to advance my own knowledge. I am going to Bali this week to attend a 5-day seminar and I promise to jump on Facebook live and update you on my learnings. Make sure to follow me on Facebook here to stay on track with the latest advancements: https://www.facebook.com/monatavassoli/
Let’s talk about the 5 powers of the digital world together:
1) Testing the Market with Zero Cost:
One of the best advantages of the digital world is that you can technically start a business with zero cost on Social Media. If you have an idea, you can easily start a Facebook Page, Instagram and Twitter account and start sharing your products and services with your ideal customer avatar. You can get a feeling on whether your idea is needed in the market or not. You can do surveys and ask questions from your customers to understand their needs better. This is one of the best ways to conduct your market research and put a proper strategy in place. Once you have a strong foot hold in place, and you are sure that things are going to work out, that’s when you can invest in a license and officially start the business.
2) Marketing and Engaging with Customers:
Advertising and Marketing used to be done mainly by big corporations who had huge budgets to spend. Small mom-and-pop shops couldn’t really afford to run ads on TV and Garage-based-start-up definitely had no way to tell the world about their incredible new creations. In today’s world, anyone can start advertising and marketing to their target audience with as low as $10 per campaign.
With the advancement of technology, we are not limited to one city, country or market anymore. It is much simpler to tap into new markets and promote your product or service to a completely new audience. Being a Global Brand is not limited to a few international corporations anymore. You can have a Global Brand by offering your service to the entire world.
4) Tracking and KPIs:
There is a saying that you can’t manage what you can’t measure. We have many tools online that help us to measure and track our performance, from Google Analytics to statistics on Facebook and Instagram. One of the downfalls of traditional advertising is that it’s difficult to measure the impact of a radio, print or TV ads. With digital marketing, you can measure how many people have clicked on your newsletter, how many have opened it and from which part of the world! The KPIs and tracking will help you manage your business a lot more efficiently and know where every cent of your marketing budget goes.
5) Support Group:
Entrepreneurship can be a lonely journey, but having a support group makes a huge difference to make the journey a lot more enjoyable and fulfilling. You don’t necessarily need to see your support group in-person anymore, I personally learn a lot from my fellow entrepreneurs on different Facebook Groups, my coaches from other countries and you can even talk to your mentors virtually. I realised that our region in the Middle East, has a lot to catch up with compared to the west when it comes to entrepreneurship. It’s one of my missions to bridge the gap by bringing the most advanced technology and knowledge to our region through our digital platform and courses. I recommend you to surround yourself with people who inspire you and motivate you, whether in person or virtually.